Bree Free Now available in Convenient Small Bottles
Bernkastel-Kues, 8 July, 2026. Practical and perfectly in line with current consumer trends, the new 250 ml bottles of Bree Free White and Bree Free Rosé expand Peter Mertes’ alcohol-free wine range with a contemporary format designed for spontaneous enjoyment.
Demand for refreshing alcohol-free alternatives continues to rise, especially during the summer months. At the same time, convenient single-serve packaging is becoming increasingly popular. With Bree Free White and Bree Free Rosé in 250 ml bottles, Bree combines both trends, offering retailers and consumers an attractive solution for on-the-go occasions or effortless enjoyment at any time.
The brand’s strong market performance reflects its ongoing success: Bree is one of the most popular wine brands in the grocery retail sector and continues to achieve steady growth. By introducing Bree Free in a convenient 250 ml format, Peter Mertes is responding directly to the growing demand for alcohol-free products and modern packaging solutions. For retailers, the new format provides an opportunity to expand their assortment with a strong, trusted brand in a fast-growing category.