New and sustainable: Bree now goes organic.

Bernkastel-Kues, February 4, 2025. Attention, organic wine lovers: Bree shines with a brand-new addition to its portfolio. For the first time, the popular brand presents a grape variety that is both organic and vegan. The new Bree Pinot Blanc, grown in Germany, signals the launch of the brand’s exciting new line extension: “Organic.”

Especially young consumers are increasingly focusing on sustainable enjoyment. To these consumers, the new Bree Pinot Blanc offers an appealing choice on the shelf. This elegant and versatile white wine impresses with its animating freshness, smoothness, and subtle acidity, making it an excellent companion for light and vegetarian dishes. True to the popular Bree bottle design, the Organic range also emphasizes its focus on organic and vegan qualities.

With Bree Pinot Blanc, Peter Mertes launches the Organic line of the Bree Collection featuring vegan organic wines. The new addition is available in stores at a recommended retail price of €5.49. While the winery actively promotes the popular brand through ongoing influencer marketing für die beliebte Brand trommelt, eye-catching shelf talkers and secondary placements at the point of sale draw attention to the fresh organic and vegan newcomer.