Now Featuring Primitivo: Love Brand Bree Expands Its Portfolio with a Popular Red Grape Variety

Bernkastel-Kues, July 8, 2024. With its intense fruitiness and deep red color, a new Primitivo now draws attention on the shelf under the top-selling Bree brand. With this expressive red wine, the Peter Mertes winery is adding a bold new touch to the successful Bree brand family. The new Bree Primitivo impresses with its full-bodied intensity. Notes of dark forest berries and plums delight the palate, while the interplay of rich fruit and a touch of spice delivers a truly rounded taste experience. This vibrant wine pairs perfectly with hearty meat dishes, game dishes, grilled lamb, and aged cheeses.
With Bree Primitivo, Peter Mertes further strengthens the red wine segment of its successful brand family. While consistent influencer marketing continues to build awareness for the popular brand online, eye-catching shelf stoppers and secondary placements at the point of sale draw attention to the new arrival.