Peter Mertes KG Wins the All Beverage Award

Fresh to Market and Already Award-Winning: The innovative cocktail creations Bree Spritz Aperitivo and Bree Spritz Aperitivo Alcohol-Free from the Peter Mertes winery in Bernkastel-Kues have impressed the expert jury of the All Beverage Award, taking the top spot in the "Ready to Drink" category. „"It takes great determination and courage to develop and launch new products in today’s market," the jury noted. In a highly competitive field, the panel selected the Bree Spritz range as the winner: 'A sparkling to-go aperitif with a slightly tangy note and cool design. Available both with and without alcohol, making it ideal for dual placement'.  Marcus Dusemund, Sales Director for the German Market at Peter Mertes KG, is delighted: "This award shows that we’re on the right track, especially in the mixed drinks category. It's a great recognition for the entire team behind the development of these exciting new products."

The All Beverage Award is presented by RUNDSCHAU für den Lebensmittelhandel. A panel of experts consisting of retailers, industry professionals, product developers, and beverage specialists thoroughly examines each product’s market potential. Evaluation criteria include product design and packaging, pricing, relevance and appeal to target audiences, taste and quality, as well as trend alignment. Based on these factors, the jury recognizes outstanding products across multiple categories, providing the retail sector with a strong and credible recommendation for shelf placement.