Rotwild: A Success Story, Reimagined

Bernkastel-Kues, November 12, 2026. For more than 20 years, Rotwild has been one of the successful brands in the portfolio of Peter Mertes. With a comprehensive relaunch, the brand now presents itself in a fresh, modern look, opening another chapter in its success story. The updated range combines the strength and recognisability of an established brand with a fresh, contemporary appearance.

One of the brand’s most distinctive features is the iconic stag’s head, which has been part of Rotwild from the very beginning. In the new design, it is showcased as a premium glass seal on the bottle, clearly highlighting the brand’s heritage and tradition. Together with the contemporary bottle shape and modern label design, the glass seal gives the wines a high-quality and distinctive appearance. Familiar elements have deliberately been retained, ensuring that Rotwild remains instantly recognisable in its new look.

In terms of its product range, Rotwild continues to build on its established strengths: the well-established varietal range with a clear focus on wines of German origin remains unchanged. At the same time, the relaunch marks the starting point for the brand’s next stage of development. A new trio of alcohol-free wines expands the existing range: Rotwild Alcohol-Free in White, Rosé and Red responds to current consumer trends with 0.0% alcohol, offering variety and enjoyment to suit every taste. Just in time for the colder winter months, the new alcohol-free winter drink Glühwild also brings a festive seasonal touch to the glass.

The Rotwild range is now available in stores with its new look.